Based on computer programs used for special effects in the movie and entertainment industry (Maxon Cinema 4D, X-particles) I’ve developed several algorithms that improve the way that we can view 3D OCT datasets. However, voxels literally represent only a single point on the grid – the space between them is not represented – so voxels alone can’t be used to recreate the ocular anatomy in 3D you will only get a mist-like representation. If we model an OCT image of the retina in three dimensions (Figure 1), we start to get an idea of structures.

Each voxel represents a value on a 3D grid, much like a pixel represents a value in a 2D grid. With multiple brands unified under one shopping experience, an expanding international presence, and Digital River managing international tax and compliance challenges, Maxon is well positioned for rapid growth.In computer modeling, there’s the concept of the voxel. Previous to the China store launch, Digital River helped Maxon consolidate two separate branded stores into the one Maxon store while also seamlessly migrating existing subscriptions. A dashboard also provides Maxon with deep ecommerce analytics into their performance so they can drive better business decisions overall. In addition to providing a localized checkout experience, Digital River manages all recurring billing, taxes, fraud, and regulatory compliance on behalf of Maxon. The Maxon China store features a Digital River checkout integration that optimizes conversions with local payment methods, currencies, tax calculation, and all legally required disclosures. In less than four weeks, Digital River helped Maxon launch a direct-to-consumer store in China. Maxon chose Digital River for its 25+ years of global commerce experience and merchant of record business model to minimize risk and complexity. While ecommerce opportunity in China is lucrative, the country’s unique cultural and regulatory conditions create barriers to entry.

Maxon partnered with Digital River to accelerate and simplify international expansion into China and other markets.

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